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Showing posts with the label sustainability

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Simplifying business

Written by Felix Surya March 17, 2016

book business coca-cola GE sustainability

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marketing sales basic brand definition differentiation advertising art budget customer

logic perspective question b2b book business coca-cola communication funnel identity internet knowledge economy money motivation organization people personality purpose recruitment science start tactic telemarketing time value GE account apple b2c career career break change choice coaching color contact copycat crm culture customer-centric design digital dnv education emotion energy example exhibition experience fairness feedback fmcg fun goal google history idea indonesia industry internship king leads loyalty manager market market research mission monopoly needs negotiation new product pipeline positioning price pricing prospect psychology reason relationship reputation research salesforce.com segmentation specialization story supplier sustainability swiss team telesales tiger beer tradeshow tv usp vendor vision website word-of-mouth writing

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Felix Surya

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