Other than ‘all marketers are liars’, the next common misconception about Marketer that needs to be shot down is ‘all marketers are extroverts’. I have heard statement such as “He’s so quiet, how can he works in Marketing.” many times and it is disturbing what such wrong stereotypes people have on Marketers.
For a start, it depends on what Marketing branch that they are doing. Research? Influencer Marketing? Market intelligence? Loyalty Marketing? Pricing? Product management? Brand management? Design? Event Marketing? Email Marketing? Social Media? Telemarketing?
If I am employing a Marketing staff that I’m going to put behind a desk, facing computer screen, to do quantitative market research, I don’t really care if s/he is mute. I don’t even need him/her to be in the office. Less one person to interact with means one less problem to deal with. In other cases, like Event Marketing or Telemarketing, it will indeed help if you have someone who don’t hate people. Pleasant personality is a bonus.
Most client-facing tasks that require people skills are best left to Sales (because remember, Marketing is not Sales). They just do it better. There is no need for have “people’s people” to run Marketing. It may as well be counter productive. People who can only talk makes bad Marketer. I often call Marketer as “Sales people with social anxiety”.
Both Salesperson and Marketer need to know the market, know the products / service, and breaking down walls. Being a good Salesperson is often about how convincing and persistent you are. Those two qualities will not make you a world-class Marketer. Being a good Marketer is different, it is about seeing the big picture, differentiating yourself, and creating demand (the last one is a bit far-fetched, but that will do for now).
In general, those will do, but beware for over-generalization. There is no secret formula to make an ‘All-Star Marketer’, because there is no such person to begin with. No one can master everything in Marketing because of the width of the subject, and each scope requires different skills (and sometime personalities). If you are a Marketer and you want to be good in everything, that you are forgetting one the fundamentals: Monopoly does not occur by nature.
For a start, it depends on what Marketing branch that they are doing. Research? Influencer Marketing? Market intelligence? Loyalty Marketing? Pricing? Product management? Brand management? Design? Event Marketing? Email Marketing? Social Media? Telemarketing?
If I am employing a Marketing staff that I’m going to put behind a desk, facing computer screen, to do quantitative market research, I don’t really care if s/he is mute. I don’t even need him/her to be in the office. Less one person to interact with means one less problem to deal with. In other cases, like Event Marketing or Telemarketing, it will indeed help if you have someone who don’t hate people. Pleasant personality is a bonus.
Most client-facing tasks that require people skills are best left to Sales (because remember, Marketing is not Sales). They just do it better. There is no need for have “people’s people” to run Marketing. It may as well be counter productive. People who can only talk makes bad Marketer. I often call Marketer as “Sales people with social anxiety”.
Both Salesperson and Marketer need to know the market, know the products / service, and breaking down walls. Being a good Salesperson is often about how convincing and persistent you are. Those two qualities will not make you a world-class Marketer. Being a good Marketer is different, it is about seeing the big picture, differentiating yourself, and creating demand (the last one is a bit far-fetched, but that will do for now).
In general, those will do, but beware for over-generalization. There is no secret formula to make an ‘All-Star Marketer’, because there is no such person to begin with. No one can master everything in Marketing because of the width of the subject, and each scope requires different skills (and sometime personalities). If you are a Marketer and you want to be good in everything, that you are forgetting one the fundamentals: Monopoly does not occur by nature.
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